Putting a Cleaning Business on the Map With a Complete Google Profile Overhaul

The Starting Point

A Cleaning Business With Untapped Potential

Galaxy iCleaners had a small but solid reputation — the kind of local cleaning business that earns trust through consistent work and word-of-mouth referrals. But their Google Business Profile wasn’t reflecting the quality of their service. The description needed work, services weren’t properly detailed, and existing reviews sat unanswered. For a business that depends on local search visibility, the profile was leaving money on the table.

What We Did

Description Rewrite

We wrote a new ~714-character description that captures the full scope of Galaxy iCleaners’ offerings. The description positions the business clearly for potential customers searching for cleaning services in their area — covering the range of services, the quality of work, and what makes the business stand out from competitors.

32 Services With Descriptions

We built out approximately 32 services, each with a unique description that explains what the service involves and what customers can expect. The catalog covers the full range of cleaning services the business offers, giving Google the context it needs to match the profile with relevant local searches.

6 Review Replies

All 6 existing reviews received personalized replies. Each response acknowledges the specific work performed, reinforces the quality of service, and naturally incorporates relevant keywords that help the profile rank for cleaning-related searches.

12 Google Posts

We published a complete cycle of 12 posts showcasing different aspects of the business. Each post highlights a specific service area or value proposition, keeping the profile active and signaling to Google that this is an engaged, operating business. Every post includes a Learn More call-to-action driving traffic to the website.

By the Numbers

Description: Full rewrite — ~714 characters
Services: ~32 services with unique descriptions
Review Replies: 6 personalized responses
Posts: 12 published