Case Study Jax Beach Handyman
From Relying on Referrals to Generating Consistent Lead Flow
Overview
We recently worked with a handyman in Jacksonville, Fl – Jax beach Handyman. Like most contractors, Mark from Jax Beach Handyman heavily relied on referring customers. His entire lead flow was relying on someone to talk about him at the dinner table. This was nice but created a common issue – feast or famine. Mark would get a few referrals and be fully booked… then things would be silent and he would spent weeks doing nothing. He reached out to us to change that.
Our Solution
When we thought about the best solution for how to bring consistency we were at a crossroads. Investing in ads cost a lot of money but it could yield immediate results. In the long run, SEO would bring more value but it would take a while to get there. We decided the best route would be to do both. Ads would give us that immediate clientele, SEO would get us in AI search overviews and get links from places like ChatGPT and Perplexity. This drove awesome results.
Results
Within a month of getting started, we saw amazing results. Both organically and from paid search. Mark was getting a lead every single day from different traffic sources.
People Coming Directly from ChatGPT
We even saw leads landing from ChatGPT. People would reach out asking about handyman services because Jax Beach Handyman was recommended to be the best one.
What happens now?
In order to avoid overwhelming Jax Beach Handyman and his crew, we do the following. We always work on SEO to make sure that we are appearing in AI overviews and Google ranks us consistently. Additionally, we treat ads as a lever. If Mark us busy, we lower budget or turn off ads completely. If Mark is slowing down, we ramp up ads to ensure that Jax Beach Handyman can keep his crew busy. Mark can confidently work on his business knowing that there is going to be no shortage of work.