Google Ads
Google Search campaigns
Bottom-of-funnel intent capture. Tight keyword targeting, conversion-focused ad copy, manual bid management on high-value queries. The campaigns most likely to pay back month one.
Google Ads · Meta Ads · Paid Acquisition
Google & Meta Ads that actually pay for themselves.
Launch speedFirst campaign live in 7 days
Real attributionConversion tracking, not vibes
Direct accessOwner-operator, no junior handoff
Who’s running your ads
Google Ads + Meta Ads from an engineer, not a media buyer with a slide deck.
I’m Vlad Bogza, founder of Powerful Media Solutions. I run Google Ads and Meta Ads for small businesses across the United States, with a home base in Palm Coast, FL.
Most agencies running Google Ads and Meta Ads come from a media-buyer or creative background. I spent seven years building production systems at Capital One and Warner Bros before this. That background matters because profitable paid ads management is an engineering problem: structure the account correctly, instrument the conversion data properly, measure honestly, and let the platform algorithms do their job inside a clean system. Most ad agencies skip the engineering and lose money on bad data.
Every Google Ads or Meta Ads engagement starts the same way: free audit, account structure plan, conversion tracking that actually works, and month-to-month management. No 12-month contracts. No “we’ll explain the strategy later.” You see what we’re spending, where it’s going, and what it’s producing.
- Engineering
- Capital One · Warner Bros · 7 years
- Platforms
- Google Ads · Meta · YouTube
- Specialty
- Service-business lead gen
- Approach
- Owner-operator, no lock-ins
What we manage
Google Ads & Meta Ads services
Six core ad-platform deliverables under one engagement. We don’t sell them piecemeal because Google Ads and Meta Ads work together — Meta drives discovery, Google captures intent.
Google Ads
Performance Max
Google’s AI-driven cross-network campaign. We feed it clean audiences, clean conversion data, and a sharp creative library so it makes good decisions instead of wasting your budget on the wrong placements.
Google Ads
YouTube Ads
Video campaigns for brand awareness, retargeting, and lead generation. Sequenced video assets that move prospects from awareness to consideration to conversion.
Meta Ads
Facebook & Instagram feed campaigns
Static, carousel, and video creative running in feed across Facebook and Instagram. Audience research, creative testing, and budget allocation against real performance data — not vanity metrics.
Meta Ads
Reels & Stories
Vertical video ad campaigns in Instagram Reels, Facebook Reels, and Stories. Native-feeling creative that doesn’t get scrolled past — the placement where most service-business Meta Ads now win.
Both platforms
Retargeting & audience building
Pixel and tag setup, custom audience construction, retargeting funnels, and lookalike modeling. The infrastructure that makes every dollar of your Google Ads and Meta Ads spend work harder over time.
The real difference
Boosting posts isn’t running ads.
The “ad platforms are easy” myth costs small businesses billions a year. Boosted posts and DIY campaigns leave 60–80% of potential ROAS on the table.
Hit the boost button
- No campaign structure — boosted posts can’t use proper audience targeting, bidding strategies, or placements
- No conversion tracking — you see “engagement” but never know which post produced a lead
- No retargeting infrastructure — every dollar reaches a cold audience, again
- Creative gets boosted because it’s emotionally appealing, not because it converts
- You learn nothing from the spend — no audience insights, no creative iteration data
- Platform takes the easy path with your budget because nothing tells it what success looks like
Real ad infrastructure
- Account structure designed around your business goals, not the boost button
- Conversion tracking on every form submission, phone call, and chat — so you know exactly what works
- Retargeting funnels capture warm audiences across Google Ads and Meta Ads, increasing ROAS
- Creative tested by performance data, not by what feels nice in the feed
- Every dollar spent generates audience and creative data you can compound on next month
- Platforms get clean signal and reward you with cheaper clicks and better placements
How we work
Our Google Ads & Meta Ads process
Five stages. Audit before we spend a dollar, tracking before we measure anything, monthly iteration after.
Step 01
Free ads audit
Audit of your current Google Ads, Meta Ads, conversion tracking, landing pages, and audience setup. You get the audit whether you hire us or not.
Step 02
Strategy & tracking
Account structure plan, budget allocation across Google Ads + Meta Ads, conversion tracking installation, and offline conversion plumbing for phone calls and CRM events.
Step 03
Launch campaigns
Build out Google Search, Performance Max, and Meta Ads campaigns. Multiple ad variants per ad group, audience tests, and creative tests sized to the budget.
Step 04
Optimize
Daily account hygiene, weekly bid and budget adjustments, creative iteration based on Google Ads + Meta Ads performance data. No “set and forget.”
Step 05
Report & iterate
Monthly report with spend, clicks, conversions, cost-per-lead, ROAS, and the next-month plan. Monthly strategy call to challenge priorities together.
Transparent pricing
Google & Meta Ads management cost
Most ad agencies hide pricing. We don’t. Real monthly management fees for real ad budgets.
Single platform
$750–$1,500/mo
+ $1K–$3K monthly ad spend · One platform (Google or Meta)
- One platform managed (Google Ads or Meta Ads)
- Campaign build + conversion tracking setup
- Weekly optimization & bid management
- Monthly performance report
- Monthly strategy call
Google + Meta combined
$1,500–$3,000/mo
+ $3K–$10K monthly ad spend · Both platforms
- Both Google Ads + Meta Ads managed
- Cross-platform attribution
- Retargeting funnel setup
- Creative production guidance
- Landing page conversion review
- Weekly optimization + monthly strategy call
Multi-market & scale
$3,000–$5,000/mo
+ $10K+ monthly ad spend · Multi-region or complex accounts
- Everything in Tier 2
- Multi-location or multi-region campaigns
- YouTube Ads + Performance Max
- Advanced audience modeling
- CRM + offline conversion sync
- Weekly check-ins
What you get
What’s included in every Google & Meta Ads engagement
The infrastructure that separates profitable paid ads from expensive guessing.
Initial audit
Full Google Ads + Meta Ads audit, conversion tracking review, landing page conversion review, account history analysis.
Account structure
Campaign, ad group, and audience architecture designed around your business goals — built to scale.
Conversion tracking
Form submissions, phone calls, chats, and offline events tracked correctly across Google Ads and Meta Ads.
Pixel + tag setup
Meta pixel, Google Ads tag, GTM container, and any CRM event integration installed and verified.
Audience building
Custom audiences, lookalikes, retargeting segments, and exclusion lists built and maintained.
Creative guidance
Ad copy variants, image and video creative briefs, and performance feedback on every asset.
Bid + budget management
Daily account hygiene, weekly bid adjustments, budget reallocation across Google Ads + Meta Ads based on ROAS.
Landing page review
Conversion review of every landing page we drive paid traffic to — fix the leaks before scaling spend.
Reporting
Monthly report covering spend, conversions, cost-per-lead, ROAS, and the next-month plan. Paired with a strategy call.
Real proof
Clients we’ve run ads for
Named brands, real results. Each case study breaks down the ad strategy, what we ran, and what the numbers did.
Roofing · Capital Region
Elite Contracting
Roofing contractor running Google Ads + Meta Ads for seasonal storm and replacement demand across Albany NY.
Read case studyGutters · Service area
United Gutters
Service-area gutter contractor. Multi-city Google Ads + retargeting funnel across Upstate NY.
Read case studyHandyman · Jacksonville
Jax Beach Handyman
Florida handyman service. 4x impressions in 2 weeks, 10x in 1 month from paid + local SEO combined.
Read case studyReal estate · Albany NY
Anthony Gucciardo Real Estate
Real estate brokerage with Google Ads + Meta Ads for listing and seller-lead capture across Upstate NY.
Read case studyMore work
Recent ad & website projects
Real projects across roofing, real estate, auto, healthcare, painting, handyman, and more — from Palm Coast to Portland.
Auto · Jacksonville, FL
Merit Autos
Website + Meta Ads for a Jacksonville used car dealership.
Services · Seattle, WA
Claims Dispute Resolution
Website + Google Ads for a Seattle claim dispute service.
Real Estate · Troy, NY
McDonald Real Estate
Full digital growth — Google Ads, Meta Ads, SEO, and website.
Handyman · Upstate NY
Alex and Sons Handyman
Website + Local Service Ads for an Upstate NY handyman.
Health · Portland, OR
LCNW
Website + content architecture for a Portland health service.
Healthcare · Behavioral
Wellqor — Therapy for Teens
New website + Meta Ads for a teen therapy service.
Handyman · Upstate NY
Local Construction & Repair
Website + Google Ads for a handyman company in Upstate NY.
Roofing · McKinney, TX
Fireman’s Roofing Texas
Website + Google Ads + Meta Ads for a Texas roofing company.
Reviews From Satisfied Customers
See reviews from businesses and discover why we’re a trusted SEO, ads, and marketing partner.
VN
Google
Professional honest man — built my business website. He did a very great job. Highly recommended.
March 13, 2026
LM
Google
Powerful Media Solutions did a great job on my website. I was very happy with the service and the end product.
March 13, 2026
MK
Google
Vlad built me a new website. Very good quality and has already brought quite a bit of work the last month. Highly recommend him.
March 13, 2026
AS
Google
Very happy with my business website created by Powerful Media Solutions. Wonderful layout and has increased my calls. Thank you very much.
March 13, 2026
OS
Google
I had a great experience with this company. They designed my website that produced a lot of leads and growth to my company. Extremely satisfied!!!
March 13, 2026
VC
Google
Vlad redesigned the website for my car dealership and I’m loving it. Very clean look and user friendly. It was very easy to deal with him. Highly recommend!
March 13, 2026
MK
Google
Powerful Media Solutions helped increase my impressions by 4x in less than 2 weeks and 10x in 1 month. Excited on working with him and growing Jax Beach Handyman.
March 13, 2026
BR
Google
Vlad’s great! Really takes his time understanding the industry he is working with. Whether it’s videography, SEO or web design, he customizes a tailored service for what you need. 5 stars. Thanks Vlad!
March 13, 2026
Where we work
Palm Coast first. Then everywhere.
Palm Coast is home base — most of our local clients are within Flagler and Volusia Counties. Beyond that, we run Google Ads and Meta Ads for small businesses across the United States.
Palm CoastBunnellFlagler BeachFlagler CountyOrmond BeachDaytona BeachVolusia CountySt. Augustine+ Clients across the US
Why us
Why choose Powerful Media for Google & Meta Ads
Engineering background
7 years at Capital One and Warner Bros building production systems. Paid ads is a data problem first — most agencies running Google Ads and Meta Ads come from creative backgrounds and skip the engineering.
Owner-operator
You talk to Vlad. The person reviewing your Google Ads and Meta Ads is the person building the campaigns. No junior account managers, no offshored work.
Real case studies
Named clients, real results, public case studies. Most agencies running Google Ads and Meta Ads hide their client list and report “average performance lift” with no proof.
Month-to-month
No 12-month contracts. If your Google Ads and Meta Ads aren’t producing, you walk. We’ve earned every renewal we’ve ever had.
Common questions
Google & Meta Ads FAQs
How much should I spend on Google Ads vs Meta Ads?
Depends on the business and the buyer journey. Service businesses with high-intent searches (roofing, plumbing, real estate, auto) usually start 60–70% on Google Ads and 30–40% on Meta Ads. Brand-driven or visual businesses (interior design, fitness, beauty, coaching) flip to 60–70% Meta Ads. We size the split during the audit, not from a template.
What’s the difference between Google Ads and Meta Ads?
Google Ads captures intent — people who are already searching for what you offer. Meta Ads creates demand — putting your business in front of people who match your customer profile but aren’t actively searching yet. Most healthy paid strategies use both: Meta to fill the funnel, Google to close it.
How much do you charge to manage the ads?
Three tiers: $750–$1,500/month for single-platform management on $1K–$3K monthly spend, $1,500–$3,000/month for combined Google Ads + Meta Ads on $3K–$10K spend, $3,000–$5,000/month for multi-market or complex accounts on $10K+ spend. The pricing section above breaks down what’s included.
Do you guarantee a certain number of leads?
No. Any agency guaranteeing specific lead counts on Google Ads or Meta Ads is either lying or running unsustainable campaigns to hit the number. We do guarantee disciplined account structure, honest reporting, and active optimization. If we’re not moving your metrics, you should be able to walk — which is why we don’t lock you in.
Do you build the landing pages?
Yes, when needed. Conversion rate on the landing page is half the equation in Google Ads and Meta Ads economics — great ads pointed at a bad page lose money. We’ll review your existing landing pages on the audit and either fix them or build conversion-focused replacements as part of the engagement.
How fast can my ads launch?
First campaign typically goes live within 7 business days of kickoff. That includes account audit, structure plan, conversion tracking installation, campaign build, and ad copy + creative review. Faster on simple single-platform builds; longer on multi-region or complex accounts.
Do you set up conversion tracking?
Always. Conversion tracking on every Google Ads and Meta Ads engagement is non-negotiable — we install Google Tag Manager, Meta pixel, Google Ads conversion tags, call tracking, and offline conversion sync from your CRM if available. You can’t optimize what you can’t measure.
Are you a Google Partner / Meta Business Partner?
Yes, our agency holds active Google Ads partner status. Honestly the badge matters less than account-level execution — we’ve seen plenty of “Premier Partner” agencies run bad campaigns. We mention it because it’s a real signal, not because it’s a substitute for results.
Do you manage YouTube Ads and Performance Max?
Yes — both are part of the Google Ads engagement on relevant accounts. Performance Max is included when the conversion data and audience signals are clean enough to feed it. YouTube Ads are included when the business has video creative or when sequencing makes sense.
What’s the free ads audit?
A full review of your current Google Ads and/or Meta Ads accounts: account structure, conversion tracking health, audience setup, landing page conversion, ad copy, creative library, budget allocation, and competitive positioning. You keep the audit whether you hire us or not.
From our blog
More on Google Ads, Meta Ads, and growing a business online
Browse our writing by topic — practical guides on getting found, getting clicked, and getting customers.
Category
Google Ads & PPC
Campaign structure, keyword targeting, Performance Max, and conversion tracking for service-business paid acquisition.
Read postsCategoryLocal SEO
Map-pack tactics, Google Business Profile, and ranking strategies that pair with paid acquisition.
Read postsCategorySEO
On-page SEO, technical SEO, content strategy, and AI Overviews — the organic side of search.
Read postsCategoryGoogle Business Profile
GBP optimization, review velocity, and getting into the local pack — adjacent to paid acquisition.
Read postsCategoryWeb Design
Landing page conversion, custom design, and what actually moves the needle on a website.
Read postsCategoryReputation Management
Review generation systems, responding to reviews, and protecting your business reputation.
Read postsCategoryContent Marketing
Blog strategy, topic clusters, and content that supports paid acquisition funnels.
Read postsAll postsThe full blog
Every guide, case study breakdown, and tactical post — one chronological feed.
Browse allFree ads audit
Get a free Google & Meta Ads audit.
Drop a few details below and we’ll send a full audit of your Google Ads and Meta Ads accounts within one business day. Yours to keep whether we work together or not.
- Account structure + campaign hygiene review
- Conversion tracking + attribution health check
- Landing page conversion review
- Budget allocation between Google Ads + Meta Ads
- Prioritized fix list — what to change first, and why
Prefer to talk now? (971) 344-2289
Ready to make your ad spend pay for itself?
Free Google & Meta Ads audit. No pitch, no pressure. We’ll tell you what’s broken, what’s worth fixing first, and whether we’re the right team to run your campaigns.