A bakery planned 10% off for any Google review on its holiday pre-order cards. Google bans review incentives outright, the FTC rule is narrower, and the card got reprinted.
Does an HVAC Company Need Service Area Pages for Local SEO in All 14 Towns It Covers?
A heating and cooling company covering fourteen towns almost bought fourteen template town pages. Search Console data and Google’s own spam policy pointed to four real pages and one honest service area page instead.
Should a Pool Company Be Pausing Google Ads in the Off-Season, or Just Spending Less?
A seasonal pool service company wanted to shut off Google Ads for the winter. Here is what Google says happens when you pause, remove, or cut the budget instead.
What Does a Realistic Small Business Website Timeline Look Like When the Launch Has to Beat Tax Season?
A tax office wanted a new website live before filing season. The plan said eight weeks and it took ten. Here is where the time went, and why almost none of it was design or code.
Why Did a Plumbing Company Get One-Star Reviews Over Google Business Profile Holiday Hours It Never Set?
A plumbing company closed for the holidays without updating its Google listing and got two one-star reviews. Here is how it set special hours this year instead of going “Temporarily closed.”
Why Did a Contractor Spend Three Months on Google Ads for Contractors and Get Calls From the Wrong Towns?
An illustrative home service company spent $3,000 a month on Google Ads and mostly got calls from outside its service area. Location settings and call tracking fixed it.
Why Did a Flagler Beach Restaurant Fall Out of the Map Pack, and What Does Local SEO in Palm Coast, FL Look Like Now?
Flagler County added about 25,000 residents in five years. An illustrative Flagler Beach restaurant lost its local rankings because competitors updated their profiles and it did not.
Should a Small Business Push Its SEO for Small Business Owners in October or Wait Until January?
A service operator asked if he should pause SEO across the slow winter and restart in Q1. The math showed pausing was more expensive than continuing. Here is what actually happens.
I Checked Out the Top Marketing Agencies in Jacksonville. Here’s What I Found.
Everyone says they’re the best. So I ran a simple three-part test on the top marketing agencies in Jacksonville — mine included — judging each on website quality, local map-pack ranking, and real online activity. Here’s what I found.
I Checked Out the Top Marketing Agencies in Palm Coast. Here’s What I Found.
Everyone says they’re the best. So I ran a simple three-part test on the top marketing agencies in Palm Coast — mine included — judging each on website quality, local map-pack ranking, and real online activity. Here’s what I found.