An illustrative home service company spent $3,000 a month on Google Ads and mostly got calls from outside its service area. Location settings and call tracking fixed it.
Why Did a Flagler Beach Restaurant Fall Out of the Map Pack, and What Does Local SEO in Palm Coast, FL Look Like Now?
Flagler County added about 25,000 residents in five years. An illustrative Flagler Beach restaurant lost its local rankings because competitors updated their profiles and it did not.
Should a Small Business Push Its SEO for Small Business Owners in October or Wait Until January?
A service operator asked if he should pause SEO across the slow winter and restart in Q1. The math showed pausing was more expensive than continuing. Here is what actually happens.
I Checked Out the Top Marketing Agencies in Jacksonville. Here’s What I Found.
Everyone says they’re the best. So I ran a simple three-part test on the top marketing agencies in Jacksonville — mine included — judging each on website quality, local map-pack ranking, and real online activity. Here’s what I found.
I Checked Out the Top Marketing Agencies in Palm Coast. Here’s What I Found.
Everyone says they’re the best. So I ran a simple three-part test on the top marketing agencies in Palm Coast — mine included — judging each on website quality, local map-pack ranking, and real online activity. Here’s what I found.
I think businesses built on referral networks will struggle in the future.
I have been thinking about referrals. I met a bathroom remodeler a few years ago. No website, business page, or social media. All work was from other people talking about him. I thought “hell yeah”. No lead flow costs. No Google business page verification woes. No website to manage. Now, I don’t think that is […]
Why Did This Landscaper Burn Through $4,200 Before Rethinking Google Ads Management in Albany, NY?
A landscaping company owner spent $4,200 over four months on Google Ads with almost nothing to show for it. The account wasn’t broken. The setup was.
What Actually Happens Inside an SEO Agency Month to Month?
A small business owner wanted to know what actually happens inside an SEO agency month to month, and how to tell padded reporting from real work.
When Does Hiring an SEO Consultant in Albany, NY Beat a Tool or a Retainer?
A small business owner had three SEO quotes: a $200 tool, a $1,500 retainer, and a one-time consultant audit. How he figured out which one his business actually needed.
The Contractor Who Was Told ‘SEO Takes 6 Months.’ He Was Getting Calls in 8 Weeks.
Marcus runs a plumbing company. Three employees, serving a mid-sized metro area, built entirely on referrals for the first seven years. When referrals slowed down — the way they always do eventually — he started asking around about SEO. Everyone he talked to gave him some version of the same answer: “SEO is a long […]