How to Add Someone as an Admin to Your Google Business Profile
How to Add Someone as an Admin to Your Google Business Profile
Whether you’re bringing on a marketing agency, a new team member, or a social media manager, you’ll need to add them to your Google Business Profile before they can make any changes on your behalf. The good news: it only takes a couple of minutes once you know where to look.
Step-by-Step: How to Add an Admin to Your Google Business Profile
Step 1: Go to Your Business Profile
Open Google and search for your business name while signed in to the Google account that owns the profile. Your Business Profile panel will appear on the right side (or at the top of results). Click the three-dot menu icon or look for the Business Profile settings button.
Alternatively, go directly to business.google.com and sign in with the account that manages your profile.
Step 2: Open the Managers Menu
From your Business Profile dashboard, click on Settings in the left-hand menu, then select Managers. This shows you everyone who currently has access to your profile and what role they hold.
Step 3: Click “Add” and Enter the Person’s Email
Click the Add managers button (it looks like a person icon with a plus sign). Enter the Gmail address or Google account email of the person you want to add. Make sure they have a Google account — the invitation won’t work with a non-Google email address.
Step 4: Choose Their Role
Select the appropriate role from the dropdown (see the role breakdown below), then click Invite. The person will receive an email invitation and will need to accept it before they can access the profile.
Step 5: They Accept the Invitation
The invitee will get a notification in their Google account. Once they accept, they’ll have access according to their assigned role. You’ll see their status change from “Invited” to active in your Managers list.
Understanding the Three Access Roles
Google Business Profile offers three levels of access. Choosing the right one protects your account while giving collaborators the access they actually need.
| Role | What They Can Do | Best For |
|---|---|---|
| Owner | Full access — can edit all profile info, add/remove managers, and transfer ownership | Business co-owners only |
| Manager | Can edit profile info, respond to reviews, post updates, and view insights — cannot add/remove other managers | Marketing agencies, trusted team members |
| Site Manager | Limited editing — can update hours, respond to reviews, and post updates, but cannot change core business info | Social media managers, front desk staff |
For most marketing agencies and SEO providers, Manager access is the appropriate level. It gives them enough access to optimize your profile, post updates, and respond to reviews without the ability to remove you or transfer ownership.
A Few Things to Keep in Mind
Only the primary owner can transfer ownership of the profile — and there can only be one primary owner at a time. If you’re ever working with a vendor who asks to be set as the primary owner, that’s a red flag. A reputable agency only needs Manager access to do their job.
You can remove a manager at any time from the same Managers screen — just click the X next to their name. It’s good practice to audit your profile’s managers list periodically, especially after switching vendors or agencies.
If you need help optimizing your Google Business Profile beyond just managing access, our SEO services include full GBP setup, optimization, and ongoing management. You can also check out our guide on Google Business Profile optimization to make the most of your listing once your team is set up.
